Today’s textile and clothing industry is characterized by speed. And with its speed comes just-in-time manufacturing, fast consumption and ultimately, fast fashion. It relies on mass production where garments are transformed from the design stage to the retail floor in a few weeks and sold to thousands of consumers across the globe.
Popular retail brands are fueling this industry by making trendy looks more affordable, but at what cost? There’s a hidden cost, and it’s the environment and workers in the supply chain that pays the price.
To put things into perspective, the fashion industry is one of the largest polluters in the world just behind the oil industry. With large monthly, weekly and daily shipments of new styles to stores across the world, fast fashion labels thrive off consumers who crave the latest trends without the high price tag. But these trends change in a heartbeat and are quickly replaced with relatively cheap items that are often produced by workers paid below the living wage.
Despite the low cost of fast fashion, it’s costing the earth, which is why some brands have decided to embrace a more conscious consumption movement. A movement that represents all thing eco, ethical and green. A movement commonly known as slow fashion.
What Exactly is Slow Fashion?
The term slow fashion was first coined in 2007 by Kate Fletcher, an Ecological Design Consultant, when she described it as “not a seasonal trend that comes and goes like animal print, but a sustainable fashion movement that is gaining momentum.”
Slow fashion encourages quality over quantity, it gives value to the product while also showing appreciation to its connection with the environment and the people who crafted it.
Slow fashion challenges the idea of fast speed and fast consumption and instead favors choice, cultural diversity and identity. Slow fashion encourages consumers to think creatively and critically about what they wear; it invites consumers to express their true identity through what they choose to buy.
Slow fashion asks you to stop and think about what you’re buying, why you’re buying it and who you’re buying it from. The values are not meant to represent a one-size fit all solution, but rather encourage creativity and conversation between designers, manufacturers, retailers, and others in the slow fashion movement.
Ultimately, when you choose slow fashion, you choose to make a real change in the world which is exactly why FeelGood was born. To challenge the fast fashion industry and create a sleepwear brand that makes women feel beautiful inside and out!
How? Because you’re wearing sleepwear that not only makes you feel and look good, but do good as well. Not only are our products versatile enough to go from sleepwear to streetwear but when you buy any one of our products you’re supporting a greater cause in so many ways.
When you wear our pajamas, you are helping underprivileged children get the education they deserve because proceeds of each sale go towards providing education for children affected by poverty in Bali.
You are empowering the women who made the FeelGood brand come to life! When you buy our pajamas, you become part of the story of women who are empowering each other to help others.
You’re also spreading love for the artisans who created your clothes by hand with unique tradition, skills and cultural heritage in mind.
But Why Slow Fashion Sleepwear?
There’s nothing quite as liberating and relaxing as changing into your pajamas at the end of the day knowing that you’ve made a difference in the world. For us, pajamas are a happy place that represents relaxation and we wanted to make a product that allows you to feel relaxed yet chic, stylish and liberated at the same time.
With this dream in mind, we moved from curiosity to reality. We now provide more than just pajamas, we provide women with a chance to feel beautiful while changing lives and helping others. Our handcrafted pajamas respect the craftsmanship design, as well as the ethical and environmental impacts behind the design production. With handpicked fabrics from countries with a strong cultural fabric heritage, we transform batik from Indonesia, double gauze cotton from Japan, and silk-cotton sari from India into beautiful, ethical pajamas. They are not just pajamas, they are happy helping pajamas.
Our pajamas are made from ethically sourced materials which feel fabulous on your skin. Made with 100 % cotton, our pajamas ensure that your beauty sleep does not harm Mother Nature! You’ll feel good because you’re doing good!