Dear friends of FeelGood,

There’s something I want to tell you. We are changing our name to LOVE STORIES BALI. We are not saying goodbye to FeelGood, but instead, we’re saying “thank you, and welcome to another step in our ever-evolving journey of helping others.”

When this brand first began, I wasn’t sure what I was doing as a social entrepreneur. What is a social entrepreneur? All I knew, and still holds true, is that I wanted to create an opportunity for women to help others while getting something in return that is stylish, sustainable, and supports social good.

As it turns out, the return has been multiplying. Chic comfort, self-enlightenment, sustainable fashion, cultural exchange, the prosperity of artisans, and expansion of the eco-school that we support in West Bali for underprivileged children and teachers are only a few of the many returns we’ve seen blooming from our love and hard work. Through the creation of our brand, we’ve blossomed and attracted not one, but many Love Stories. This is why on this day of LOVE, filled with gratitude and joy; FeelGood becomes Love Stories Bali.

We’re on a roll. I will not stop. We will not stop until we sell 1000 more sustainable pajamas; until 1000 more children get the education they deserve; until 1000 more teachers get the sustainable-curriculum training they are eager to have. And then we’ll do it all again and again. We are ready to work, dance, play, and breathe in our Love Stories. To celebrate this milestone, we've released a brand NEW Millennial Pink Mercury Pajama featuring our new heart emblem. We hope it fills you with as much love and joy as it does us!

Thank you so much for your continued support!

What if you were wearing your Love Stories Bali pajamas right now? Will you feel good it’s loaded with love stories?

With love and gratitude,

Tess, Founder

The first thing you’ll notice about Agnes, founder of Cemara Kasih school, is her radiant smile, but that won’t be the last thing you’ll remember. The passion, determination, and motivation she has to give back to the children of Bali can be summed up in a word: Revolutionary.

Agnes is revolutionizing the old adage “it takes a village” through her active learning program for underprivileged children in Bali. This is her passion: Holistic and multidisciplinary learning where she focuses - not just on basic reading, writing and arithmetic - but also on “life skills” including loving and caring for others, nutrition, gardening, cooking, good manners and hygiene, waste management, safety, and even entrepreneurship.

Training teachers to improve preschool education in Bali

When it comes to building sustainable schools, Agnes knows that there are four key players: The children, the parents, the community, and the teachers. Combining her natural training talent, her university degree in teaching, and unstoppable passion, Agnes is making waves creating a new paradigm in Bali. Her hard work is not going unrecognized.

Her regional government recently gave Agnes an award for her excellence in the preschool curriculum. On November 7, she was invited to train 50 preschool teachers to help them upgrade from the traditional curriculum into active learning. Held in Negara, West Bali, Agnes’ training is one more step forward to improving preschool education all throughout Bali.

One of the biggest breakthrough moments for the 50 experienced teachers who received the training was on teaching their students about Balinese culture. With Agnes’ holistic approach, the teachers saw the importance of educating kids about Balinese values and festivities to preserve the culture for future generations. You can find Agnes traveling to neighboring schools to train an ever growing number of eager teachers who are excited about these breakthroughs.

Big dreams for small village education

Agnes has an impressive big mission for a small village school: to educate for sustainability and culture through parents-integrated active learning in a natural environment. The mission is driven by her strong values within a supportive, inclusive, and multi-faith environment. Agnes sold handmade jewelry to fund her first school building that opened its doors in 2010. It began in the size of a standard hotel room, and with the help of her community, Agnes was able to build two additional classrooms.

In the six years since she’s built her first school, the community has evolved from 17 underprivileged children to an inclusive mix of children from families in extreme poverty. At her school, children, teachers, parents, and local village neighbors learn, work, and play together to inspire and encourage each other to live purposeful lives.

She took her idea with lots of passion and planted the seeds to start an early education revolution.  It’s not just about early education anymore. It’s about a new paradigm that embraces, first and foremost, education, culture and sustainability.

Agnes’ mission isn’t limited to the classroom. She’s got big plans for the next expansion to her school, which will include organic farming to engage the local community and a special training hall for teachers to continue the lasting impact throughout Bali.

Make a difference with Agnes this holiday season

Ready to join Agnes’ village? You don’t have to be in Bali to be a part of Agnes’ passionate community. Join the FeelGood movement this season by shopping for sustainable pajamawear with purpose. With our line of New Arrivals, there’s something for everyone! To donate to Agnes' school directly, please visit the GoFundMe campaign, led by Feel Good Founder, Tess Tiaba. 

If you’ve been looking for an excuse to sport your newest pajamas out on the town then you’ll be happy to know that pajama day is growing in popularity around the world. And we couldn’t be happier about it!

On Pajama Day, you get to spend the entire day wearing your pajamas! (Not that we don’t do this anyway!) Also commonly known as “National Wear Your Pajamas to Work Day,” this special holiday celebrates sleepwear and gives everyone the chance to spend daylight hours in their most comfy night time attire.

For us at FeelGood, and for those of you who love to wear your pajamas in public, it means an opportunity to prove how easy it is to rock sleepwear as streetwear.

The History of Pajamas and Pajama Day

The history of the humble pajama is far more surprising than you may think. The word “pajama” comes from the Indian word “piejamah,” which was used to describe loose pants that were tied at the waist. The comfy trousers were admired by British colonials in the 17th century as the perfect thing to wear while napping in the afternoon. It wasn’t long before the outfit was deemed perfect for any time spent asleep or simply lounging around. When the Colonials returned to Britain, the trend caught on and continued to grow in popularity as the years passed.

Unfortunately, the origins of Pajama Day are still unknown, although, rumor has it that the holiday was first established over two decades ago in the United States as a way to give taxpayers a day to relax after tax day on April 15.

Whatever the reason, we’re delighted that pajamas are making their way into the working world, one day at a time.

How To Celebrate Pajama Day

Pajama Day is probably one of the easiest holidays in the world to celebrate. All you have to do is not get dressed that day and instead, spend the entire day in your comfy pajamas. Right? Wrong.

Pajama day is the perfect chance for you to rock your sleepwear as streetwear and if you love the idea of pajama day just as much as we do, you’ll be sure to celebrate it in style.

Pajama Day at Work

Choosing what pajamas to wear to work can be a daunting task. That old, worn-out college shirt paired with your tiniest, mini shorts may seem like the obvious choice, but the office environment might not be as forgiving towards your style preference. So how do you know what you can and can’t wear to pajama day at work?

Well, we’ve got just the answers! To help you make smart, stylish pajama choices, we’ve put together a to-do list when choosing the perfect PJ outfit.  

1. Dress it up

If you really want to take pajama day to the next level, we suggest slipping into your favorite silk set and pairing it with some sleek heels and a chic handbag.

Take a look at how fashion blogger, Marie Hillard, took to the streets in our popular Ratana Silk Lovejama set. Paired with a patent nude bag and her favorite heels, this daytime pajama look is simply gorgeous!

These pajamas are made from 100% hand-colored silk and are styled with an elaborate bouquet of tropical flowers that are meticulously hand-drawn by hot wax using a traditional technique called “batik-tulis.”

2. Pair it up

Nothing says sleepwear to streetwear like teaming your favorite PJ’s with a tailored overcoat or jacket.

Fashion mogul, Simply Sylvia, was spotted sporting our Vionne Denim Worldjama set paired with a nude overcoat and striking red heels. If this doesn’t scream sleepwear as streetwear then we don’t know what does!

This handcrafted Japanese Blue Denim is a celebration of the simplicity and beauty of Japanese textile. These pajamas are made from unique double gauze cotton, which is crafted from two layers of cloth tacked together at regular intervals with undetectable little stitches.

3. Romp it up

If you’re looking for effortless, all-day comfort, then give this Felicia Romper Pajama look a go. It’s sexy, sleek and it has pajama day written all over it!

Take a look at how Sylvia decided to stick to an all-red palette for this casually elegant look. Paired with strappy heels and some tassel earrings in just the right shade, this look is to die for!

These pajamas are designed with minimalist sophistication and a unique straight silhouette to fit every body shape. The super soft and light 100% cotton knit will caress your skin as you enjoy the comfort and ease of this loose, easy, breathable one-piece.

4. Mix it up

If you’re still a bit uncertain about wearing a full set to work on pajama day, then we’d suggest mixing things up! Pair a pajama shirt with your favorite denim shorts or black slacks.

This ani batik pajama top displays a beautiful Indonesia batik sekar jagad pattern and is truly a work of love. Enjoy this timeless batik art as a chic addition to your work attire.

At FeelGood, we believe every day should be pajama day! To us, pajamas are our happy place, they provide comfort, style, elegance and in them, we can relax while creating lasting memories with our family, friends, and loved ones. They allow us to flow effortlessly from one moment to the next without having to think about the right attire. If you agree that pajama day should, in fact, be every day, check out our lookbook for some more ideas on how to style your pajamas for the street. Don’t forget to snap a pic of you in your favorite streetwear to sleepwear look and tag us in your posts.

1. Stick to a sleep schedule

The recommended amount of sleep for a healthy adult is between 7 to 9 hours. Most people don't need more than eight hours to function at their best. As often as you can, go to bed and get up at the same time every day. Set a sleep schedule; being consistent reinforces your body’s sleep-wake cycle and can improve your quality of sleep drastically.

On weekends, try to stick to your sleep schedule as closely as possible to steer clear of the Monday blues and avoid the confusing your body’s natural cycle.

2.  Pay attention to your diet

Eating balanced, nutritious meals and snacks throughout is key to better sleep. Eat too little during the day, and you’ll stuff yourself in the evening, leading to a night of tossing, turning, and indigestion. Eat too little for dinner, and you might find yourself lying awake, longing for a trip to the fridge.

If you have any food allergies such as gluten or lactose intolerance, make sure you stay clear from those foods as much as possible because they can sabotage your sleep, too. Take some time to learn what your body loves and what it doesn’t so that you can drift off comfortably every night.  

3. Pick the right pajamas

Picking pajama to help support good shut-eye is surprisingly easy. You need to choose sleepwear that feels good when you put it on and that helps regulate your body temperature at night. When searching for the perfect sleep attire, consider the following fabrics.

Cotton: This all-natural fabric is lightweight and soft to the touch. It’s breathable and it doesn’t irritate the skin. Try opting for 100% combed knit cotton or double-gauze cotton which are extremely soft on your skin.

Our Elise Pajamas crewneck is playful, cheeky, and oh so comfortable. Made from 100% combed cotton, it pairs cosmopolitan chic with boyish charm to take you from lazy Sunday mornings to a glorious night’s sleep.

Our Vionne Worldjama Japanese looks like chic and cool denim but in extremely soft and so comfy double-gauze cotton from Japan. This set is a celebration of the simplicity and beauty of Japanese textile. The unique double gauze cotton is created from two layers of cloth tacked together at regular intervals with undetectable little stitches.

Silk: This fabric is a great thermoregulator which is the ideal option if you find yourself struggling to find the right temperature at night.

Our Ratna Silk Lovejama is made from 100% hand-colored silk, which is designed to keep you warm when you’re cold and cool when you’re hot.

4. Make your room sleep-friendly

You should always make sure that your environment is conducive to a good night’s rest. Often, this means cool, quiet and most importantly, dark. The reason?  In the darkness, our pineal glands produce melatonin which is vital for regulating cortisol, hormones and body temperature. Even small amounts of artificial light, like the light from a digital device, or television screen, can interrupt this process and cause disruptions in our cortisol patterns.

Another key element to a sleep-friendly room is choosing the right mattress!  Since most of us will spend an average of 24 years of our lives asleep, your bed deserves some serious investment. Pick the right mattress (one that isn’t too soft), some comfy pillows and quality sheets.

5. Exercise!

Not only does regular exercise help you sleep better but it improves the symptoms of insomnia and increases the amount of time you spend in the deep, restorative stages of sleep.

However, it’s important to remember that vigorous exercise speeds up your metabolism, elevates body temperature, and stimulates hormones such as cortisol which can all hinder your slumber. Make sure that you finish vigorous workouts at least three hours before bedtime to get the best sleep.

Relaxing exercises such as yoga or gentle stretching in the evening can help promote better sleep.

6. Cut the caffeine and nicotine.

If you’re getting through that afternoon slump by reaching for copious amounts of coffee and a cigarette, then this one is for you! Caffeine lengthens the 2nd phase of your sleep cycle which is ideal for naps, but not deep sleep. Caffeine shortens phases three and four, where REM sleep and dreaming occur which means that the more caffeine you consume, the less time you spend in the restorative stages of sleep. Nicotine, on the other hand, can be relaxing in small doses, but too much can prevent the onset of sleep entirely.

Sleep may feel like a luxury, but in fact, it's essential to our overall wellbeing. Sleep is vital to our health, safety, and performance. Sleep recharges the brain, relaxes the body, improves memory and spurs creativity. So, if you’re in the habit of burning the candle at both ends, it’s time to get serious about sleep by following these simple steps.

In most cases, the frantic search for the fountain of youth ends up with hours spent trying fad beauty tips and spending far too much money on expensive creams. But if we take a step back, there is one tip that has stood the test of time! Got any ideas?

Well, if you guessed sleep, then you’re right! Getting your daily quota of sleep is one thing, but getting the deep restful type of sleep that results in bright eyes and clear skin is easier said than done. Experts suggest that the key to falling into a deep and rejuvenating sleep is developing a relaxing routine before bed that prepares your body and mind for rest.

By now, you’re probably thinking that taking a bubble bath while soaking in a few pages of your favorite novel is a good enough routine. But we’re here to tell you that there’s one more element to add to the mix. While it’s easy to dismiss nightwear or think it is not of much importance, one of the best bedtime rituals is to slip into nightwear that is comfortable, relaxing and most importantly, sustainable! Knowing that your PJs are made of organic, sustainable materials that are better for the environment and human health, is a sure fire way to ensure a beautiful night’s sleep, every night!

As designers, creatives and humans living in a world of increasing mass-production, manufacturing pajamas in a responsible and sustainable way is fundamentally important to us. And it should be to you too. But what makes clothing sustainable? For us, it’s considering who makes your products, under what conditions the products made and how the processes and products affect our planet and the people who share it.

At FeelGood, we strive for ways to reduce our impact on the environment through our processes and selection of materials. We also believe that our customers have the right to know where and how their pajamas are made - because of this, we’re completely transparent, and proud, of our entire production and supply chain. We’re here to make sure that you feel good because you do good!  So if you’re wondering how you can be sustainable in your sleep, here’s how.

Wear Ethically Sourced Fabrics

When you buy pajamas from FeelGood, you're spreading sustainability in numerous ways.  Firstly, you’re buying and wearing fabrics that have been ethically sourced. Using a selection of traditional batik from Indonesia, double gauze cotton from Japan, and silk-cotton sari from India, we choose cotton threads handpicked from countries with a strong cultural and fabric heritage. The reason? Because we believe that using handpicked, traditional, and ethically sourced threads are the key to producing pajamas that are long-lasting, luxurious and stylish at the same time.

Wear Organic Sustainable Materials

For us, choosing to use materials that respect our environment and our health, is the key to sustainability. Among other materials, we choose to use cotton threads because it contains no chemicals that could pollute our water and put the workers’ health in danger. It also does not harm your skin when you wear it.

And if you’re wondering what we do with the off-cuts of our fabric, take a look at our recent Fabric Upcycling workshop that was held for the school children of PAUD Widya Kumara Sari in March 2017. In an effort to educate the children about reusing materials in a way that increases a product’s value and makes it desirable again, the FeelGood team taught 42 school kids how to turn the fabric scraps into something valuable. Not only did this workshop educate the children about sustainability, but it saved our off-cuts from going to waste.

Help Spread The Love

Our pajamas are made by artisans who use their traditional methods of cloth making, which is slowly disappearing with the modern world’s fast fashion. By embracing and utilizing the artisans skills, we strive to preserve their talent and showcase it to the world by producing pajamas that are beautiful, comfortable and unique.

On top of this, when you buy our pajamas, you’re also elevating the livelihood of the skilled artisans and ensuring that each of them has the necessary income to live a comfortable, sustainable life.

Choose Ethical Pajamas

All of our pajamas are made in a safe, clean and fair way. In our case, our sleepwear is made in a workshop, named Mata Dewi,  that practices green manufacturing under ethical and sustainable conditions. All the workers can be found under good working conditions, safety and security. Some of the pajamas have beautiful hand painted patterns that are delicately created through the traditional Indonesian technique “Batik Tulis”, a technique which was designated a Unesco Masterpiece of Oral and Intangible Heritage of Humanity in 2009.



So there you have it, a step-by-step guide on how to be sustainable in your sleep. You have the choice to select well-made, ethically manufactured, sustainable products that will make you look and feel luxurious. Doing good has never felt this good!